Donna Zhong, the soul of the brand, comes from a multicultural background. Born in China, Zhong grew up in Singapore and completed her further studies in San Francisco. She is currently based in New York City, where she started her fashion career.
Zhong’s designs reflect her low-key, yet visionary character. To her, a “statement piece” isn’t about loud colors and exaggerated patterns; one can still stand out even when she isn’t under the spotlight. Zhong believes in clean designs that will last through different periods in life, that gives women the space to be and feel like themselves whatever the occasion. Prior to establishing her own label, Zhong worked at luxury fashion brands such as Jason Wu and Marc Jacobs. She received her BFA certificate from the Academy of Art University in San Francisco.